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Core Web Vitals & Site Speed

A faster site that ranks higher and converts more.

Google ranks slow sites lower, and slow sites lose sales on every visit. This is a fixed-scope project: we diagnose and fix until you pass LCP, CLS, and INP on mobile — then prove it with a before/after.

One-time project from ₹35,000 · ~3 weeks · pass target included [ confirm currency ]

Mobile PageSpeed — before → after

[58]
Before
[100]
After
Illustrative — replace with a real client result
Why it matters

Speed isn't a vanity metric — it's rankings and revenue.

Ranking

It's a Google signal

Core Web Vitals are a confirmed ranking factor. Failing them holds back pages that are otherwise well-optimized.

Revenue

Slow = lost sales

Every extra second of load time drops conversions. On mobile especially, speed directly moves your bottom line.

Trust

First impressions

A janky, slow-loading page erodes trust before a visitor reads a word. Stability and speed signal quality.

The three metrics

What we actually fix — in plain English.

Core Web Vitals come down to three measurable things. We get each into Google's "good" range.

LCP

Loading speed

Largest Contentful Paint — how long until the main content appears. If your biggest image or block takes too long, this fails.

Target: under 2.5s
CLS

Visual stability

Cumulative Layout Shift — how much the page jumps around as it loads. The "I tapped the wrong button because it moved" problem.

Target: under 0.1
INP

Responsiveness

Interaction to Next Paint — how quickly the page reacts when someone taps or clicks. Sluggish response fails this.

Target: under 200ms
Under the hood

The work that moves the score.

Images & media

Right-sizing, modern formats (WebP/AVIF), lazy-loading, and proper dimensions to kill the biggest LCP and layout-shift culprits.

Scripts & render-blocking

Deferring, minifying, and trimming JavaScript and CSS that block the page from showing — the usual cause of slow LCP and poor INP.

Caching & delivery

Caching, compression, and CDN configuration so repeat visits and distant users load fast, not just your local test.

Layout stability

Reserving space for images, ads, and embeds so nothing shifts as it loads — the fix for a failing CLS score.

How it works

A fixed-scope project, start to pass.

You know the price and the timeline up front. No open-ended retainer required.

01

Diagnose

We profile your site against LCP, CLS & INP on real mobile conditions and pinpoint the actual bottlenecks.

02

Plan & quote

You get a fixed scope and price — exactly what we'll fix and what "done" looks like.

03

Implement

We do the hands-on work — images, scripts, caching, layout — in roughly three weeks.

04

Verify

A documented before/after proving the scores moved, plus one round of revisions.

Fixed scope, fixed price, pass target. You're not signing up for an open-ended retainer — it's one defined project with a measurable goal and a before/after to prove it. [ confirm your exact pass guarantee wording ]
Proof

What a CWV fix delivered

An e-commerce client failing mobile CWV: we cut load time and stabilized layout — recovering lost rankings and lifting mobile conversions.

Replace with a real client result before publishing.

[4.4→2.3s]
LCP
[58→100]
mobile score
[+19%]
mobile conversions
6 wks
to recovery
Core Web Vitals FAQs

Common questions.

Do you guarantee a passing score?
We work to a pass target on the metrics within the agreed scope, with a documented before/after. Some constraints (like a heavy third-party platform or a theme we can't modify) can cap what's achievable — we flag any such limits during the diagnosis, before you commit. [ confirm exact guarantee wording ]
Will this work on my platform — WordPress, Shopify, custom?
We work across most stacks. [ List the platforms you support — e.g. WordPress, Shopify, Webflow, custom builds. ] Some hosted platforms limit how deep we can go; we'll tell you upfront what's possible on yours.
Is this a one-time fix or ongoing?
It's a one-time, fixed-scope project. Scores can regress over time as you add content, plugins, or scripts — so many clients add a light monitoring retainer afterward to keep things in the green, but that's optional.
How long does it take?
Typically around three weeks from kickoff, depending on your site's size and complexity. The diagnosis and quote come first, so you'll know the timeline before work starts.
Will it break anything on my site?
We work carefully and test changes — and where possible on a staging copy first. The goal is faster and more stable, not different-looking. Any change that could affect appearance is flagged and agreed with you.

See your scores — free.

We'll run your site through a Core Web Vitals check and show you exactly what's failing and what it'd take to fix it. No obligation.